Asian Poultry Magazine - April 2013

Value-adding takes egg competition to new levels

 

 

Nutraceutical Business & Technology

Tocomin® Tocotrienol Complex Enriched LK Fresh Eggs Awarded 21st Century Product Quality Award
07 May 2013 by Kevin Robinson


Carotech Inc., the world’s largest and only GMP-certified tocotrienol and mixed carotene producer congratulates its business partner Liang Kee Farming Sdn. Bhd. for being awarded the prestigious 21st Century Product Quality Award for their LK Fresh Low Cholesterol Egg product, enriched with Tocomin natural full spectrum palm tocotrienol/tocopherol complex.

 

The Asia Excellence Entrepreneur Federation’s (AEFF) “21st Century The Prestigious” awards aim to provide market recognition for the outstanding achievement of the honoree; and to also serve as a platform for achievers such as Liang Kee to establish networks and connections for future business collaboration. Established in 1977, Liang Kee Farming Sdn Bhd (LKF) specializes in the production of commercial table eggs and has a modern, hi-tech automated production facility in Malaysia that is able to produce 500,000 eggs daily.

 

Tocotrienol’s cholesterol reduction effect in human has been reported in peer-reviewed journal since the 1990s. In 2009, Carotech worked with LKF to study the effects of Tocomin full spectrum palm tocotrienol/tocopherol complex on the cholesterol reduction benefits and quality in laying hens and eggs. Results from this trial showed that chicken eggs laid after supplementation of Tocomin has approximately 25% lower cholesterol content than conventional table eggs. In addition, the tocotrienol and carotene levels in the eggs of the supplemented group are significantly higher than control.

 

Based on these positive results, LKF launched the first ever LK Fresh Low Cholesterol Egg, enriched with tocotrienol and carotenes in Malaysia. Plans are in place now to launch this unique egg product in other parts of the world. “We are proud that our product LKFresh Low Cholesterol Eggs have been recognized and awarded The Prestigious 21st Century Quality Product Award. When I first started using Tocomin, I immediately noticed the difference in the overall improvement in the health of our laying hens, compared to before supplementation. On top of lower cholesterol content, the eggs have beautiful egg yolk colour and freshness that lasts longer,” says Mr LengYee Tan, General Manager of LKF.

 

“We are honoured that our partner LKF has been awarded this significant Quality Product Award. This is an example of a great partnership and success between ingredient producer and commercial company that adds value to the end products. We look forward to growing this mutual and rewarding partnership with LKF,” says Mr Bryan See, Regional Product Manager, Carotech Inc. Tocomin 20% (V) is specially produced from Carotech’s Tocomin Natural Palm Tocotrienol/Tocopherol complex. It is specifically formulated for use in poultry feed formulations to deliver the maximum health benefits associated with palm vitamin E complex. Tocomin 20% (V) is manufactured under GMP with Halal and Kosher certification ( www.carotech.net / www.tocotrienol.org ).

 

 

 

 

 

 

 

PANORA - December 2012 "Raw Egg" topic article

 

 

World Heart Day Celebration 2012

iHEAL Medical Centre, KL

 

 

Sponsor for TV2 - 88 KOPITIAM : Season 5

7.00 pm - 7:30pm ; Every Sunday and Monday

 

 

Gold Sponsor for THE HEART Exhibition

Malaysia’s Largest Heart-Health Exhibition

Mid valley Exhibition Centre –September 8 & 9, 2012

 


 


LIANG KEE FARMING SDN. BHD.
Corporate Social Responsibility 2012.
Sponsors for
St. Andrew's Presbyterian Church Carnival
(April 19th, 2012)

 


Soft-Launching

Liang Kee Farming Sdn. Bhd.
LKFresh Low Cholesterol Eggsenriched with Tocotrienols
(Super Vitamin E) and Carotenes (Pro-Vitamin A)


On 19th May, 2011, Carotech's partner Liang Kee Farming Sdn Bhd soft-launched LKFresh - table eggs containing palm tocotrienol complex - during the 2nd Palm International Nutra-Cosmeceutical Conference, KL.

 

LKFresh Eggs are 100% natural; low in cholesterol (25% lower than regular eggs); enriched with tocotrienols and carotenes.

 

Here is the press release prepared for the soft-launch.

 

Kuala Lumpur, Malaysia – World Health Report 2002 reports that high cholesterol is one of the top 10 global disease burden / risk factors. Approximately 54% of the population or 6.4 million people in Malaysia between the ages of 25 and 64 have high cholesterol, which translates to one in two adults from the age group.

 

Egg, is considered as one of the staple foods in Malaysia and a main source of dietary cholesterol in our diet. As dietary cholesterol contributes significantly to high cholesterol level in human, the challenge is to produce eggs which are low in cholesterol level.

 

Taking up this challenge and responding to consumers’ demand, Liang Kee Farming Sdn Bhd, a leading producer of commercial table eggs in Malaysia collaborated with the largest and only GMP-certified Tocotrieonol producer, Carotech Bhd and ventured into researching value-added and nutrient-enhanced egg. Through their determination and innovative spirit, LKFresh – Unique Low Cholesterol Egg with Tocotrienol (T3) was developed.

 

LKFresh – Unique Low Cholesterol Egg has 25% lower in cholesterol content compared to ordinary commercial chicken eggs. Apart from all the essential nutrient of an egg, LKFresh – Unique Low Cholesterol Egg is enriched with Tocotrienols (Super Vitamin E) ad Carotenes (Pro-vitamin A).

 

Tocotrienols are members of the vitamin E family. Vitamin E is made up of four tocopherols (alpha, beta, gamma, delta) and four tocotrienols (alpha, beta, gamma, delta). Tocotreinols are natural vitamin E found in wheat germ, barley, and certain types of nuts and grains. Fortunately for Malaysia, crude palm oil is nature;s richest source of tocotrienol.

 

Carotech extracts the tocotrienols from crude palm oil and this makes our product a truly “Buatan Malaysia” (Made in Malaysia) product.

 

Research studies have shown that palm tocotrienol complex supports healthy heart, brain functions as well as healthy skin. It is also a more potent antioxidant compared to alpha-tocopherol vitamin E. Due to these unique benefits associated with tocotrienols but not tocopherols (the regular vitamin E), the tocotrienols have emerged to be known as “super vitamin e”. LKFresh – Unique Low Cholesterol Egg is recommended especially to individuals who are on a low-cholesterol diet and suitable to be used as a part of nutritional meal of hospitals. nursing homes, childcare or sports facilities.

 

LKFresh – Unique Low Cholesterol Egg will be available for purchase at supermarkets, organic shops, mini markets, convenience stores and pharmacies all across Malaysia.