Liang Kee Farming Sdn. Bhd.
LKFresh Eggs are 100% natural; low in cholesterol (25% lower than regular eggs); enriched with tocotrienols and carotenes.
Here is the press release prepared for the soft-launch.
Kuala Lumpur, Malaysia – World Health Report 2002 reports that high cholesterol is one of the top 10 global disease burden / risk factors. Approximately 54% of the population or 6.4 million people in Malaysia between the ages of 25 and 64 have high cholesterol, which translates to one in two adults from the age group.
Egg, is considered as one of the staple foods in Malaysia and a main source of dietary cholesterol in our diet. As dietary cholesterol contributes significantly to high cholesterol level in human, the challenge is to produce eggs which are low in cholesterol level.
Taking up this challenge and responding to consumers’ demand, Liang Kee Farming Sdn Bhd, a leading producer of commercial table eggs in Malaysia collaborated with the largest and only GMP-certified Tocotrieonol producer, Carotech Bhd and ventured into researching value-added and nutrient-enhanced egg. Through their determination and innovative spirit, LKFresh – Unique Low Cholesterol Egg with Tocotrienol (T3) was developed.
LKFresh – Unique Low Cholesterol Egg has 25% lower in cholesterol content compared to ordinary commercial chicken eggs. Apart from all the essential nutrient of an egg, LKFresh – Unique Low Cholesterol Egg is enriched with Tocotrienols (Super Vitamin E) ad Carotenes (Pro-vitamin A).
Tocotrienols are members of the vitamin E family. Vitamin E is made up of four tocopherols (alpha, beta, gamma, delta) and four tocotrienols (alpha, beta, gamma, delta). Tocotreinols are natural vitamin E found in wheat germ, barley, and certain types of nuts and grains. Fortunately for Malaysia, crude palm oil is nature;s richest source of tocotrienol.
Carotech extracts the tocotrienols from crude palm oil and this makes our product a truly “Buatan Malaysia” (Made in Malaysia) product.
Research studies have shown that palm tocotrienol complex supports healthy heart, brain functions as well as healthy skin. It is also a more potent antioxidant compared to alpha-tocopherol vitamin E. Due to these unique benefits associated with tocotrienols but not tocopherols (the regular vitamin E), the tocotrienols have emerged to be known as “super vitamin e”. LKFresh – Unique Low Cholesterol Egg is recommended especially to individuals who are on a low-cholesterol diet and suitable to be used as a part of nutritional meal of hospitals. nursing homes, childcare or sports facilities.
LKFresh – Unique Low Cholesterol Egg will be available for purchase at supermarkets, organic shops, mini markets, convenience stores and pharmacies all across Malaysia.